The Message of the Medium

I mentioned on the first day of class that we would be focusing in this course on ways that we could develop and strengthen our writing by being more aware and making better use of the medium of writing. The glogs (reading logs) you are doing in response to reading and discussion (and on your way to the larger writing projects) are a good example. As you continue to use the blog in the coming weeks on the way to the writing project, focus on the medium of your message.

  • Provide a  focus for your response–both in terms of summary (what the reading says) and analysis (what you say, your critical thinking in response to the reading). Some simple ways to develop focus:
    • title: at the end, or while writing the blog (I suggest you save or publish the blog before finishing, and then update it once or twice while writing), use this to ask yourself: what am I getting at.
      • at the very least, don’t title it “blog #1”; start experimenting with some creative thinking–will need a good title for your essays.
    • summary (what you hear the reading say): think 2-4 sentences, an initial paragraph that summarizes in a way that will allow you to later dig in to a key point and elaborate further.
    • elaboration (what you notice; what you want to say about the reading): dig in by providing a  quotation; use the quotation tool (in toolbar) to highlight this.
    • basic paragraphing: though the posting need not be fully edited or as formally organized as an essay, consider some basic paragraph breaks to move from summary to analysis, to distinguish different main points; this will also allow you to do some practice with transitions.
    • tags: after finishing the draft, the tag function invites some reflection on what the focus has been, what some key ideas and keywords are; tags can also be effective later when working on an essay and looking for material–to remember or be surprised by some associations (two different posts that turn out to be related by a tag); tags can sometimes lead to interesting associations to other blogs. Some of the WordPress formats will actually suggest automatically other blogs out there that might relate to your post. For example, this artificial intelligence (AI) feature suggested a link in Tim’s blog (about ‘Hidden Intellectualism’) to another that also discussed Gerald Graff. Thus are associations made in the digital world.
  • Advance your focus by making a link
    • the basic links we will use (and mainly use in writing) are quotations and citations.
    • consider digital quotation: a link to a site that offers definition or explanation or example for your focus.
      • use the link function in the toolbar
    • consider linking/inserting an image or other media, if relevant and effective for your focus
  • Look ahead: to discussion in class, to the next section of the reading, to your next posting.
    • one way to conclude effectively (wrap up, but not entirely–since a blog by definition is not a finished product, should have more to say): ask a question.

By the way, the title of my blog is intertextual, an allusion (or reference) to a famous line by the media theorist and critic Marshall McLuhan–the one we are reading in the course. In arguing that the content of any medium is ultimately the medium itself (the how, not the what), he wrote “the medium is the message“–and in a related form (the title of one of his books), “the medium is the massage.” I encourage you with your blog postings to do some massaging of your thinking and reading, on their way to your writing projects.

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